Radio to Digital

Recently I’ve met with some new friends, and some old ones and got talking about where we are now and how our paths have led to this point – it must be coming towards the end of the year with talk like that.

Each time it was my turn to tell my story, the person I was telling was always a little surprised about my degree – Radio Production. At first I agreed. Moving from a Radio Production degree to a press officer role with digital in my title perhaps wasn’t the most obvious of choices, but actually, the digital side of my role really was the most creative part, and it was my skills from my degree that helped me know how to be so creative. It was those skills that led me to my current role within social media and digital in NHS Wales.

All of this made me think – actually, Radio Production is perhaps one of the best degrees to take you into social media (it’s only taken 3 years to work this out), here’s 4 reasons why:

1. Always thinking about content

A package, a documentary, a vox-pop, an interview or a feature within a show, without great content and a clear focus, you don’t make great radio. Without a clear plan around your social media content, you’re not going to see the benefit of your work. And you know what they say in social media…content is king.

2. Always thinking about your audience

Just like different radio stations have different audiences to cater for, so do the platforms you use online, so your content needs to reflect that, otherwise it won’t be relevant to your audience.

3. On Air/Off Air and Online/Offline

Matching it up. It’s important that a station uses it’s off air channels just as well as it’s on air ones, and guess what? That’s the same for great social media content. A lot of work is done offline building relationships with influencers so that campaigns reach more people when it goes live online.

4. Multimedia skills are important

Do you know a radio station that isn’t producing images and video alongside their audio? Copywriting, video production, photography and editing are integral skills for those working within a radio station, and that’s true for a content producer – because those skills allow them to tell their stories in creative ways.

Some of these reasons are maybe  why it seems that the radio industry has been able to embrace social media and the digital world so whole heartedly and integrate it with their stations’ overall activity. Something not all industries have been able to do as well as radio has.

What do you think? Let me know on Twitter @willdotbarker.

photo : Flavijus

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