Is everything going to be Vine?

Last week Twitter launched new app, Vine. It allows users to upload short 6-second videos.

It’s been interesting to see how charities (including @tenovuscancer) are using it differently and how this will develop over time, or if it will just fall away.

One particular communications expert, Paul Sutton, explains why he despises Vine.

For me, at the moment at least, I am enjoying being creative with Vine, but want it to be easier to upload and share successfully. I think charities can and will use Vine in creative ways, but need to be clever about usage, otherwise this novelty may quickly wear off.

Keep an eye on #vinefavs for some creative 6-second videos.

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