Last week Twitter launched new app, Vine. It allows users to upload short 6-second videos.
One particular communications expert, Paul Sutton, explains why he despises Vine.
For me, at the moment at least, I am enjoying being creative with Vine, but want it to be easier to upload and share successfully. I think charities can and will use Vine in creative ways, but need to be clever about usage, otherwise this novelty may quickly wear off.
Keep an eye on #vinefavs for some creative 6-second videos.